👋 I'm Ben - a digital business builder.
I did the corporate thing...went to a startup and that one failed. Now, I've got 2 SAAS products of my own, with a 3rd one 👶 on the way. I wanna build 🔨 businesses that add value to the world 🌍.
🌎 The Journey So Far
Graduated from University of Maryland and joined Amazon's Operations Finance Rotational Program. Managed billion-dollar cost centers in fulfillment centers across the country.
Led the development of multiple internal financial tools, including a large-scale database that consolidated package and cost data — a key asset that enabled Amazon to make high-stakes financial decisions at scale.
Left Amazon to pursue the startup world. Became the first product hire at a web3 ticketing company, YellowHeart. I learned a ton, but also saw firsthand the ups and downs of startup life.
What I'm Really Looking For
Do you know someone in an unsexy business that uses outdated/overpriced software products? Not trying to build software on behalf of a client...I'm looking to find a business partner to build software in legacy industries.
Or just email me at hey@benbroch.com
💀 The Graveyard - Where My Failed Endeavors Go To Rest
Let's be real - it's not all rainbows and butterflies. I've failed way more than I've succeeded. But hey, that's how you learn, right? 🎓 Each tombstone represents weeks/months of hard work and no tangible payoff.
"Imagine if Stripe had a baby with Gmail"
💡 Lesson learned: Email is TOUGH to build with so many edge cases.
"Making group chats less chaotic"
💡 Lesson learned: People like existing apps. Creating new profiles is friction.
"Shopify discounts for social sharing"
💡 Lesson learned: People don't want to spam friends for discounts.
"B-roll footage for production companies"
💡 Lesson learned: I believed in this but had more conviction elsewhere.
"Brush without borders"
💡 Lesson learned: Build painkillers, not vitamins. This was a vitamin.
And Many More...
"The journey continues"
💡 The real lesson: Know when to quit. Timing is everything.
I Like Being Human Outside of Work 🕺
Pop Song Detective
I love listening to songs and guessing who wrote them—exploring the unique DNA behind every pop hit.
Documentary Junkie
I've got a notepad with countless documentaries I've watched and corresponding scores for each of them!
Amateur Everything
Fascinated by people who are extraordinary at things I'm a complete novice at.
Competitive Spirit
Padel, beach volleyball, softball, you name it - I love a good game! Recently got into social deduction games too.
🚧 Building with Purpose
☕ Small Batch Software
You know that feeling when you walk into a coffee shop and the barista knows your name? That's the feeling I'm going for.
📈 Learning in Public
Sharing the messy middle parts of building - the failures teach us more than the successes ever could.
🌱 Value-First Approach
Every project starts with a simple question: "Does this make someone's life genuinely better?"
💰 Building Lean
I've seen companies burn money and implode. Building cost-conscious, sustainable products is the only way to create lasting value.
Let's Connect
Always down to chat about building products, your favorite podcasts, or just life in general. Shoot me a message!
📧 hey@benbroch.com